Fleurie evokes springtime and its first wildflowers or a beautiful summer evening over the main square of a happy little town prettily decorated with flowers. Fleurie also inspires the songs and dances of La Grappe Fleurie, the local folk group. It also evokes fine dining at Le Cep, the renowned gastronomic inn.

Also, and especially, Fleurie is a terroir that sits on hillsides of beautiful pink granite to which vines cling, working their roots into the rocks to draw their substance and imprint Fleurie wine with the scents and charm of this elegant appellation.

If Moulin-à-Vent is the King of the Beaujolais region, Fleurie is its Queen.