The House of Dubœuf
The Maison Dubœuf reveals the talent of the winemakers and sublimates the great terroirs of the Beaujolais and Maconnais regions. 300 winegrowers and 20 cooperatives trust us to craft wines from all the crus, from all the appellations of the Beaujolais and Mâconnais regions, and from the Beaujolais Nouveau – whose famous celebrations in France and all over the World have built their reputation. Today, we produce 12 million bottles per year, 75% of which is exported.
Convinced of the quality of his Pouilly-Fuissé wines from the family estate, Georges got on his bicycle and went to meet great Michelin starred chefs such as Gaston Brazier, Paul Blanc, Paul Bocuse, Paul Lacombe, Jean and Pierre Troisgros or the Haeberlin brothers. His wines of character naturally find their place in these prestigious restaurants.
Ambitious and enterprising, he started a few years later, in the early fifties, two joint activities. First, the custom bottling which consists in bottling at the property the production of the wine growers, who were used to sell their wine in cask. To do this, Georges acquired a Citroën truck in which he adapted a small mobile bottling line. At the same time, he created a group of producers – L’Ecrin Mâconnais-Beaujolais – bringing together winemakers from all the appellations in the region.
All these years, meeting winegrowers and their terroirs, allowed Georges to become familiar with the greatest wines of the Beaujolais and Mâconnais regions, and naturally to envisage the next step in his life!
Driven by an overflowing creative energy, and supported by his wife Rolande, Georges established his business in 1964 with Les Vins Georges Dubœuf. He revolutionized the practices of the time by applying new working methods: respect for the origin and the work of the winegrower, meticulous selection and blending, quality of bottling.
Georges Dubœuf remains faithful to his original quest: to offer quality wines combining the typicality of their terroir with an assertive personality. Traveling the world to promote his wines, he became the ambassador of Beaujolais and Mâconnais wines.
In 2003, Georges still sees things in a big way. He inaugurated a winemaking center with a capacity of 18,000 Hl, to supply our winery with grapes and not only with finished wine. The goal? To obtain a greater range of expression for the blends and thus affirm the now inimitable style of the Maison Dubœuf.
Recognizable by their original labels, Georges’ wines met with great success on the international scene. This was the beginning of a worldwide adventure that was confirmed in the 1980s with the arrival of Beaujolais in North America, Australia and Japan.
Passion for Heritage
Continuing the family tradition, Georges and his wife Rolande were joined in 1983 by their son Franck Dubœuf.
The company grew. In 1993, Georges opened the first museum dedicated to vines and wine: Le Hameau du Vin. Run today by Anne Duboeuf, Franck’s wife, this theme park takes visitors on a journey through 2000 years of vine-growing history, thanks to a family collection of rare objects and interactive animations.
In 2012, Adrien Duboeuf-Lacombe, grandson of Georges Duboeuf, joined the company. As head of sales and marketing strategy, he meets customers in the 120 countries to which the company exports its wines.
Today, while Les Vins Georges Dubœuf is managed by Franck and Adrien, Aurélien Dubœuf, Franck’s son, joins the family adventure and manages the vineyards we own.
Bienvenue dans le monde de la vigne et du vin.
Designed for the whole family, the Hameau Dubœuf is a unique park, which reveals in a playful way all that the vine and the wine are to our heritage.
The Hameau Dubœuf is the first wine theme park in Europe. It is aimed at wine lovers, connoisseurs and children of all ages.