The name ‘La Madone’ evokes not just a sanctuary that can be seen from far away, but also a ‘climat’ of great repute that nestles inside the Cru Fleurie. ‘Climat’ is a specifically Burgundian word for a parcel of vines that has outstanding, commendable qualities. As there are not many, especially in the Beaujolais, each ‘climat’ claims its own glory. Vineyards seem to give wings to the pride of men ! And to make sure it has all the luck on its side, this one claims to be under divine protection.

In 1870, the Fleurie winegrowers had promised the Madonna that they would build an ‘ex voto’ sanctuary if the Prussian conquest failed to reach their village. The Prussians never got as far as Fleurie and the winegrowers kept their promise.
The chapel was built by the inhabitants of Fleurie on the top of a hillock completely planted with Gamay vines, and overlooks the surrounding slopes, well above the village. The vines are solidly rooted in the granite earth and seem to prosper under the benevolent eye of Mary, whose statue stands atop the chapel that was dedicated to her. The fine wine that comes from the ‘La Madone’ vineyards is our link between earth and heaven.